I stopped into Oribe Salon in South Beach, Miami a couple months ago. While I was getting my hair styled by Elvio, who’s worked on the locks of Jennifer Lopez, Celine Dion, & Naomi Campbell amongst others, I asked him what is the biggest thing right now the world of Oribe. Without a pause, his answer was Olaplex. I was aware of this new product and had heard some of the claims but until recently did not fully understand it’s potential.
What is it? Olaplex is a single-ingredient wonder created by chemist Craig Hawker, the co-director of the Materials Research Lab at the University of California Santa Barbara. Hawker is a nationally recognized scientist, and his research group is focused on molecular engineering, specifically as it applies to biomaterials and energy, but this was Hawker’s first invention contribution to the beauty world.
What this mean to all of us? When chemicals are used in the hair, from coloring, peroxide developers, or straightening treatments, the sulfur bonds split, and then become sulfur hydrogen. This process can eat away at the hair proteins, which causes sever damage and results in “fried” hair. Olaplex prevents the splitting from happening. In short, Olaplex links broken bonds in the hair making hair coloring safer, and helps eliminate hair breakage during the coloring process.
Well, now it’s here at DnA Salon, and I could not be more thrilled! It has completely opened a new palette of options that were almost impossible to reach until now. No more broken hair for temporary “fantasy” colors or waiting weeks in between to go lighter. The product can also be used alone as a treatment to help erase past damage from processing or heat damage. Olaplex is the answer to our Hairgod’s prayers!
To make an appointment call 215-925-1881 or book online. Mention this post and receive 10% off any Olaplex color service until September 1, 2015.